Frequently Asked Questions

  • What is Augmented Reality (AR)?

    Augmented Reality (AR) is a technology that overlays digital elements (such as images, videos, or 3D models) onto the real world through devices like smartphones, tablets, or AR glasses.To explore the concept of AR in detail, have a quick glance at our blog “Augmented Reality: Concept Simplified”.

  • How does Augmented Reality work?

    So, basically, Augmented Reality (AR) is a technology that enriches the real world by superimposing (overlaying) digital information – like sounds, texts, or images, onto our actual surroundings. AR uses devices like smartphones, tablets, or AR glasses to display digital elements on top of the real world. When you view through these devices, you see the real world combined with virtual objects or data. It’s like you have a transparent screen before you that presents additional information or imagery layered on top of what you're actually looking at. Augmented reality (AR) is kind of like having a magic see-through phone screen.  Imagine you hold up your phone and instead of just seeing the world, you see cool stuff added on top!AR technology uses cameras, sensors, and computer algorithms to identify and track objects in the real world. These digital overlays are then superimposed onto the user's view, seamlessly blending virtual content with their environment.

  • What is the difference between AR and Virtual Reality (VR)?

    Augmented Reality (AR) is a technology that enriches the real world by superimposing (overlaying/ adding) digital content – like sounds, texts, or images, onto our actual surroundings. AR adds to the existing, real-world environment, enhancing our sense and engagement with the real world.Virtual Reality (VR), creates a completely virtual (digital) environment that replaces the real world. 

  • What are the benefits of Augmented Reality?

    Increases brand awareness Improves customer engagement Improves product visualization Provides immersive brand storytelling Improves customers’ perception of innovation about the brand Provides personalized customer experiences Has potential for viral marketing Increases brand loyalty Offers cost savings Provides real-time analytics

  • Is Augmented Reality (AR) useful only for large scale businesses?

    Whether you are an individual looking to add a new dimension to your personal experiences, a small-to-medium enterprise (SME) aiming to stand out in a competitive market, or a large corporation seeking innovative ways to engage clients, employees, and other stakeholders, you can reap the benefit of Augmented Reality technology. Immarsify™ is dedicated to creating AR solutions across all industries.

  • Do I need special hardware to experience AR?

    No, most AR experiences work on smartphones and tablets without any special hardware. However, AR glasses or headsets can provide a more immersive experience.

  • Do I need a mobile app to use AR?

    No, you don’t need to install any app to use AR with Immarsify™. Just scan and experience it through your camera and browser!

  • What is WebAR?

    WebAR (Web-Based Augmented Reality) lets you experience AR directly through a web browser; no need to download an app. You can just scan a QR code or open a link to see AR content instantly on your device.

  • Does Immarsify™ use WebAR?

    Yes! Immarsify™ uses WebAR, so you can experience AR instantly through your browser; no app needed, just easy-to-use, hassle-free, immersive AR experience.

  • Does AR work on all devices?

    Yes! Immarsify’s AR works on all devices and operating systems; just use your camera and browser!

  • Can AR work in offline mode?

    Immarsify™ AR runs on WebAR and needs an internet connection.

  • Is the AR experience customizable for my brand?

    Yes! We offer fully customizable AR solutions tailored to your brand and business needs. You can also use our ready-to-go templates for a quick AR experience.